TV Dad (from Progressive Insurance) (E-Score Character/Brand Mascot) 04/28/23
Single E-Score Character Score:
A one-sheet PDF download with the most current data on the chosen character/brand mascot including Awareness and Appeal scored across a variety of demographics, a full list of attributes, and more.
About E-Score Character:
Evaluate the equity and media/merchandising opportunities for 6,000+ characters and brand mascots.
Each survey is administered to Persons 13-49 with general representation across income, age, education and geographic demographics for an ending sample of n=1,500. A total of n=750 respondents evaluate the character based on name-only stimulus while the remaining n=750 evaluate based on image-only stimulus without name or prompt.
Awareness - based on name or image
Appeal - measured on a 6-point scale
Attributes - measured on 37 attributes
Appropriateness - for different age groups
Extendibility - for licensing to different product categories
Open End - asked for any additional thoughts/feelings about the character as well as likes and dislikes about the character
Note: This data is available through MediaSync for all E-Score Character and E-Score Platform subscribers.