Melissa Harris-Perry (E-Score Celebrity) 09/11/15
$995.00
Single E-Score Celebrity Score:
A one-sheet PDF download with the most current data on the chosen celebrity including Awareness and Appeal scored across a variety of demographics, a full list of attributes, and more.
About E-Score Celebrity:
Evaluate the Appeal, endorsement power and social media buzz for 13,000+ celebrities.
Methodology:
Survey respondents
Each E-Score Report is administered to Persons 13+ with general representation across income, age, education and geographic demographics for an ending sample of n=1,100. A total of n=550 respondents evaluate the celebrity based on name stimulus while the remaining n=550 evaluate based on face/photo only stimulus without name or prompt.
Celebrity Measures:
Awareness - based on name or image
Appeal - measured on a 6-point scale
Attributes - measured on 40 attributes
Open End - asked for any additional thoughts/feelings about the celebrity
Note: This data is available through MediaSync for all E-Score Celebrity and E-Score Platform subscribers.
