Debbie Matenopoulos (E-Score Celebrity) 03/08/19

$995.00
Current Stock:
Adding to cart… The item has been added

Single E-Score Celebrity Score:

A one-sheet PDF download with the most current data on the chosen celebrity including Awareness and Appeal scored across a variety of demographics, a full list of attributes, and more.

About E-Score Celebrity:

Evaluate the Appeal, endorsement power and social media buzz for 13,000+ celebrities.

Methodology:

Survey respondents

Each E-Score Report is administered to Persons 13+ with general representation across income, age, education and geographic demographics for an ending sample of n=1,100. A total of n=550 respondents evaluate the celebrity based on name stimulus while the remaining n=550 evaluate based on face/photo only stimulus without name or prompt.

Celebrity Measures:

Awareness - based on name or image

Appeal - measured on a 6-point scale

Attributes - measured on 40 attributes

Open End - asked for any additional thoughts/feelings about the celebrity

Note: This data is available through MediaSync for all E-Score Celebrity and E-Score Platform subscribers.